Strategy & Execution Consulting

Fuelling Growth for Battery
and Advanced Materials Companies

A consulting and execution partner for the battery industry, advanced materials sector, and technology-driven businesses. From anode material strategy and cell sourcing to go-to-market execution and digital transformation.

Think.
Deep industry expertise & strategic clarity
Make.
Hands-on execution alongside your team
Grow.
Sustainable commercial momentum

Working with organisations across the value chain

OEM Manufacturers Cell Producers Materials Suppliers PE & VC Investors Research Institutes Government Bodies
What We Do

Find the right service
for your situation

Select your profile below, then click any service card to see exactly what we deliver, who it's for, and how we work.

I am a...

1

Advisory

Strategic guidance, no execution

2

Business Development

Hands-on co-creation & market execution

3

Execution

Full delivery of roadmaps & launches

Battery & Materials
Advisory
Yura Insight
Sourcing, compliance & roadmap validation
Business Dev
Yura Matter
Co-develop material & product roadmaps
BD — Cells
Yura Cells
Cell strategy, sourcing & supplier negotiation
BD — Intelligence
Yura Pulse
Market & competitor intelligence by chemistry
Business Dev
Yura Launch
GTM for battery materials — positioning & pricing
BD — GTM
Yura Go
Launch aligned with A/B/C sample & DVT–PVT cycles
Execution
Yura Renew
3R strategy & EU Battery Regulation compliance
Execution
Yura Innovate
Scale new chemistries from R&D to pilot
🎯
Management Consulting
Advisory
Yura Insight
Cross-domain executive advisory — all topics
Business Dev
Yura Launch
GTM for digital & tech-enabled products
BD — GTM
Yura Go
Industrial GTM aligned with DVT–PVT milestones
Execution
Yura Ignite
IT strategy execution & legacy modernisation
Execution
Yura Connect
Data integration, BI & analytics infrastructure
Execution
Yura Innovate
AI, automation & custom digital tools
Our Expertise

Fluent in every
anode chemistry

Material Coverage

From commodity graphite to cutting-edge silicon-dominant anodes — we understand the trade-offs at every level of the stack.

Natural Graphite Synthetic Graphite Silicon/C Composite Silicon Oxide (SiOx) Hard Carbon Li-Metal Na-Ion Anode
EU & APAC
Supply chain coverage
Advisory → Execution
Full engagement spectrum
  • 🏭

    Industry Practitioner — Not Just a Researcher

    Direct experience working with cell manufacturers, anode material producers, and OEMs across Europe and Asia. We know what the factory floor looks like, not just the laboratory.

  • 🎯

    Vendor-Neutral Perspective

    We have no financial stake in any material supplier or cell maker. Our recommendations are driven purely by what is technically and commercially optimal for your business.

  • 🌍

    European Market Anchor

    Embedded in European battery ecosystem. Deep familiarity with the EU regulatory landscape, the Battery Alliance, and the supply chains serving Europe's growing cell manufacturing base.

  • ⚗️

    From Molecules to Markets

    We bridge the gap between materials science and commercial strategy — speaking the language of chemists, engineers, and C-suite decision-makers alike.

How We Work

A structured path
from question to answer

Every engagement follows a disciplined four-stage process that delivers clear, defensible recommendations — not slide decks full of ambiguity.

1

Discovery Call

A focused 60-minute session to understand your challenge, constraints, and success criteria. No charge. Full confidentiality.

2

Scoping & Proposal

A clearly defined project scope with deliverables, timeline, and pricing — typically within 48 hours of discovery.

3

Research & Analysis

Deep-dive technical and commercial research using proprietary datasets, industry contacts, and first-principles analysis.

4

Delivery & Debrief

Structured report with executive summary, actionable recommendations, and a live readout session with your team.

About Yura

Clarity through creation

Yura means "clarity through creation." We think deeply, make with precision, and grow with purpose.

🧭

What We Are

A consulting and execution partner for the battery industry and advanced materials sector — helping organisations with product roadmaps, material and cell strategies, competitive insights, and lifecycle sustainability planning from sourcing through repurposing.

🎯

Our Mission

To empower companies in the battery and advanced materials sectors to make smarter strategic decisions, accelerate innovation, and build resilient, future-ready operations — through deep industry expertise and hands-on execution.

🌍

Our Vision

To shape a future where battery and materials-driven companies lead the global shift toward sustainability, innovation, and operational excellence — setting the standard for what responsible, high-performance consulting looks like.

Ready to Start?

Your next breakthrough
starts with the right question

Whether you're evaluating a technology, selecting a supplier, or planning your next product generation — let's talk. The first conversation is always on us.

Get in Touch

Let's work together

Start a conversation

Tell us about your challenge. Whether it's a quick technical question or a complex multi-month engagement, we'll find the right format to help.

✉️
Email matthew@thinkyura.com
💬
WhatsApp Available for quick questions
⏱️
Response Time Within 24 hours on business days (CET)

Your information is kept strictly confidential.